Leads, Leads, & More Leads
$1.2M to $3.75M
increase in annual revenue
increase in customer lifetime value
The company had ambitious goals, but potential revenue was continually slipping through the cracks. Cleancorp needed a way to establish sustainable, scalable growth. The only way forward was a solid digital advertising strategy.
Segment prospects by the type of cleaning they want and number of services needed per week, and create highly targeted, location-specific messaging to speak to their needs.
Within 18 months, the company had expanded nationally. In just over two years, the company was international. Potential customers were calling them (instead of the other way around), and they were capturing and closing leads. Through the use of a personalized, automated sales and marketing strategy. Cleancorp has experienced a dramatic growth; 275% revenue increase from $1 million to $3.75 million, and 145% increase in customer lifetime value.
increase in new leads
additional upsell revenue
Before Presidential Pools and Spas started using digital advertising, leads came in mainly via word of mouth. As more and more customers went online to search for contractors, Presidential Pools and Spas had to find a way to stay relevant and connected without adding even more work for its office staff.
When customers go online to research contractors, Presidential Pools and Spas is at the ready with a social media presence and online lead capture forms. Once a customer fills out a web form, Presidential Pools and Spas can send follow-up communications targeted to the contact’s interest level. Leads who are early in their research process will receive educational information, while more buyer-ready individuals can get quotes and promotions right in their inbox.
After strategy implementation, Presidential Pools and Spas has seen its number of leads quadruple helping the company see upwards of $100K in additional revenue.